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What our logo and its colors mean

Green Yellow: a blend of lifeforce green and energetic yellow. Green Yellow inspires - Determination.

Purple: a blend of powerful and passionate red and trustful and competent blue. Purple inspires Creativity and dignity.

Magenta: a double blend of powerfully passionate red. Red + purple (red+blue). The blue element offers subtle firmness.

Magenta inspires Ambition.

White: goodness, equality, hope, future, and new beginnings. It is associated with cleanliness and possibility.

We did not take the creation of our logo lightly. The process took several weeks of debate and research. After taking a deep dive into the history of the suffrage movement we choose colors that honored the past as well as reflected our drive for a better tomorrow. We created a color scheme based on intention and purpose. The original color selection was tweaked to reflect what being a Suffragette means to us now and acknowledge that "we are not done".

This mission is so personally deep to our members that the creation of the logo was truly difficult. There were so many feelings that we wanted to portray and we had difficulty narrowing down the message into an image. The idea of the circle came into play. We liked the idea of the circle being inclusive, whole, and united. We also noted that while this is true we were stuck in a cycle, looping, and needed to break free. The birds represent freedom, and the open circle is symbolic that we (collectively) are stuck in a cycle and the birds are breaking out of the circle, symbolically freeing us from that cycle.

The words new Suffragettes - we're not done perfectly say who we are and why we have resurfaced.

We have much gratitude, respect, and admiration for the women who forged a path before us that fought hard, stood firm, and even lost their lives for our voting rights. Even though the Suffragettes disbanded women continued to fight for gender and racial equality. The term Feminist was the new label. Even some of the feminists themselves were uncomfortable with that term until years later when they realized that it is a badge of honor. What we know now is that most women are feminists and many men are.

An updated term for feminism is intersectional feminism. Alia E. Dastagir

of USA TODAY 2017 wrote, "If feminism is advocating for women's rights and equality between the sexes, intersectional feminism is the understanding of how women's overlapping identities — including race, class, ethnicity, religion, and sexual orientation — impact the way they experience oppression and discrimination." Oppression cannot be narrowed down to only one part of identity; each oppression is reliant on and forms the other.

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source of color psychology - ebhues™ intentional use of color


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